Market Overview

• Approximately 35 million Americans are over the age of 65. Of these 35 million seniors, it is estimated that 9.7 million currently live alone, with roughly 1.3 million of these homebound.*

• By 2020, one in every six Americans will be over the age of 65, and by 2050 the number of elderly could reach 79 million people.**

Although most of these seniors are still mobile, nearly all of them live in fear of being alone during an emergency. When a senior gets injured, the average time it takes to be found is 15 hours. This delay can lead to longer recovery times and even death.

The effects of aging also cause many senior citizens to suffer from decreased capabilities in areas such as manual dexterity, vision, hearing, mobility, memory and more. Diminished capacities can also lead to challenges in dealing with emergency situations, including life-threatening medical and personal safety circumstances such as heart attacks, strokes, seizures, robberies, break-ins, automobile accidents and more.

  1. * “A Profile of Older Americans: 2001” Administration on Aging, U.S. department of Health and Human Services.
  2. ** U.S. Bureau of Census, Frost & Sullivan April 2000